How to avoid squeezing the juice box too much

This is pretty simple, but I'd never thought of it before.

When you give a kid a juice box, pop up the side tabs like so:

The kiddo can then hold the box by the side tabs and not squeeze the main box.  Neat!

ETA: I know, I know, that is milk, and not juice.  The same principle applies.  I love these Horizon boxes- no refrigeration needed, and organic!